Welcome to the Almaro Group
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We believe "in-community" marketing & media is not only necessary, but powerful...
While
Hispanic consumers have gained importance as a powerful demographic
group with growing purchasing power, more and more marketers are
focusing their efforts to understand and touch the Hispanic consumer in
general and by segment, including country of origin and level of
acculturation.
Bi-cultural and especially unacculturated
Hispanic consumers may pose unusual challenges to marketers as they
work to gain insights and reach these individuals, families, and
groups. No doubt, access to these Hispanic consumers in-community on a
grassroots level where they live and conduct important “high-trust”
transactions, will provide not only opportunities to gain consumer
insight but to also partner and leverage the brand equity of trusted
businesses already serving them.
ALMARO Group began
operations in 2008 to do just that…to provide marketers and research
professionals access on an in-community, grass root level to
bi-cultural and unacculturated Hispanic consumers. If appropriate and
of value to our customers, ALMARO Group can enable working partnerships
that allow marketers to build brands while leveraging the relationships
of our network of trusted in-community strategic partners.
ALMARO
Group creates and aggregates local networks of Hispanic consumers and
the local businesses serving them. We provide access to these
important target markets as well as research, media and marketing
initiatives by leveraging the in-community “high trust” relationships
between Hispanic consumers and Money Service Business companies serving
them, (i.e., check cashers, money transfer companies)…and, by combining
the knowledge and experience of ALMARO Group and its in-community
strategic partners.
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