Leveraging in-community partners & their relationship’s to your benefit...
Many of the services outlined below can incorporate co-branding with in-community partners who have “high-trust” relationships with Hispanic consumers. Our programs help “open the door” and eliminate much of the normal skepticism many unacculturated Hispanic consumers maintain. Leveraging the existing trust between longstanding businesses and their customers lends credibility to your Brand and accelerates access to consumers.
All services can be provided on a national or targeted grass roots basis. Such targeting can be accomplished by country of origin, acculturation, and geographic/local community.
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Business to Consumer...
Marketing and Retail Services
- Point of “High-Trust” Transaction advertising, promotion, couponing
- In-store advertising
- Direct Mail/Marketing programs
- Custom Media solutions
- Local, targeted publications, brochures, and catalogs
Research
- Development of Hispanic consumer research panels
- Panel member screening and recruiting
- Focus on unacculturated and bi-cultural Hispanic consumers
- Quantitative and Qualitative research including focus groups
In-community events
Loyalty Programs
Competitive Intelligence
Business to Business…
Loyalty Programs
Custom Media to the businesses serving the Hispanic consumer
Events & Conferences
Research
- Development of Hispanic business research panels and database
- Panel member screening and recruiting
- Focus on businesses serving unacculturated and bi-cultural Hispanic consumers
- Quantitative and Qualitative research including focus groups
Competitive Intelligence
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