Leveraging in-community partners & their relationship’s to your benefit...
Many of the services outlined below can incorporate co-branding with in-community partners who have “high-trust” relationships with Hispanic consumers. Our programs help “open the door” and eliminate much of the normal skepticism many unacculturated Hispanic consumers maintain. Leveraging the existing trust between longstanding businesses and their customers lends credibility to your Brand and accelerates access to consumers.
All services can be provided on a national or targeted grass roots basis. Such targeting can be accomplished by country of origin, acculturation, and geographic/local community.
Business to Consumer... Marketing and Retail Services
Point of “High-Trust” Transaction advertising, promotion, couponing
Direct Mail/Marketing programs
Custom Media solutions
Local, targeted publications, brochures, and catalogs
Development of Hispanic consumer research panels
Panel member screening and recruiting
Focus on unacculturated and bi-cultural Hispanic consumers
Quantitative and Qualitative research including focus groups